www.seidenberg.pace.edu
TOP CIOs RECOGNIZED AT ANNUAL EVENT
FACULTY RESEARCHER REVEALS BEHAVIORAL TARGETING PRACTICES ON LEVIS.COM
SEIDENBERG SUMMER SCHOLARS EXPERIENCE COLLEGE LIFE AND A TASTE OF THE BIG APPLE
ONLINE STUDENTíS DREAM REALIZED
SEIDENBERG SERVICE LEARNING PROGRAM AND FACULTY MEMBER RECOGNIZED BY AHRC NYC
SEIDENBERG ALUM STRIVES TO MAKE A DIFFERENCE IN NAMIBIA
ERNEST VON SIMSON LEADS TECHNOLOGY ENTREPRENEURSHIP SEMINAR
CLOUT GRAD TURNS HER LIFE AROUND
PCLC TO OFFER NEW FALL PROGRAMS!
GOTHAM RUBY CONFERENCE ONCE AGAIN HELD AT PACE
SEIDENBERG HOSTS IRISH CYBERSECURITY EXPERT
SECOND QUARTER PACE/SKILLPROOF IT INDEX REPORT RELEASED
ATTENTION SEIDENBERG ALUMNI
 
 
TOP CIOs RECOGNIZED AT ANNUAL EVENT
Joe Simon, CIO of Viacom, receives award; Steve Cooper, former CIO of Homeland Security, serves as keynote speaker

l-r: Geoffrey Brackett, Pace Provost; Constance Knapp, Seidenberg Dean; Joe Simon, Senior VP and CIO of Viacom, Inc. and honoree; and Steve Cooper, former CIO of the Department of Homeland Security and keynote

The soaring ceiling and nautical configuration of the Bank of New York Mellon's headquarters in lower Manhattan was an ideal setting for the Seidenberg School's 14th Annual Award Reception for Leadership and Service in Technology. The event was the yearly gathering of Seidenberg faculty, staff and alumni with members of the IT community at which the school recognizes an outstanding leader in the IT field for "innovation in the application of technology to serve people, and commitment to community service and education."

This year's honoree was Joe Simon, senior vice president and CIO of Viacom, the media giant that provides entertainment, news, sports, music and comedy that reaches a wide range of audiences. Viacom's well-known brands include MTV, Nickelodeon, Paramount Pictures and Comedy Central, among others. Mr. Simon is widely recognized in the field for effectively creating an advanced technological infrastructure to support Viacom's increasingly complex business during a period of intense growth. In addition to his professional accomplishments, Joe Simon is active in Asha for Education, an organization dedicated to facilitating socio-economic change in India by providing basic education to underprivileged children.

Steve Cooper, former CIO of the American Red Cross and of the Department of Homeland Security, and currently a founder and principal in The Strativest Group, was the evening's keynote speaker. Cooper delivered a provocative talk on the likelihood of World War III, if there is one, being fought in cyberspace where enemies can launch silent attacks on the computer systems that control critical infrastructure such as dams, bridges and nuclear plants that are essential to our economy and public security. One way to guard against a war of this nature, he suggested, is to make sure that the U.S. can recruit and retain the best IT professionals from around the world to develop and maintain a strong defense. A more detailed summary of his remarks appears in the InformationWeek Global CIO blog posted by Paul McDougall.

The Leadership and Service in Technology reception serves as the school's primary fund-raiser and networking event. All proceeds are used to support promising students in need as well as various new initiatives. This year's gathering, co-chaired by Seidenberg Advisory Board members, Brian Cosgrove of MBC Consulting Services and Dennis Goett of CrossRoads Strategy Group, raised over $125,000.


FACULTY RESEARCHER REVEALS BEHAVIORAL TARGETING PRACTICES ON LEVIS.COM

Catherine Dwyer, PhD
In the first academic study of its kind, Catherine Dwyer, PhD, found solid evidence that Levi Strauss and Co., the original manufacturer of iconic American blue jeans, was tracking the Web surfing behavior of consumers visiting its Levis.com Web site. This practice, which has become increasingly common, provides companies with information to target consumers with more online advertising.

Professor Dwyer was surprised to discover that Levi Strauss surreptitiously places not one, but nine "beacons" or digital tags in their site visitors' browsers in order to gather information. Levi Strauss not only uses the information for its own purposes but also passes it on to other third-party companies as well. Professor Dwyer was further dismayed to learn that none of this activity was revealed in its privacy policy and said that tracking "undermines the autonomy of consumers in their online shopping and purchase decisions." An attempt by Dwyer to contact the company to discuss findings proved unsuccessful.

This study, titled "Behavioral Targeting: A Case Study of Consummer Tracking on Levis.com," is to be presented at the Americas' Conference on Information Systems (AMCIS) in San Francisco, home to Levi Strauss, in August. It is particularly opportune because it comes at a time when the public is becoming increasingly concerned about its online privacy rights. This concern has prompted the House Subcommittee on Commerce, Trade and Consumer Protection to conduct hearings on how companies gather and use information regarding consumers' online behavior and may result in regulation of behavioral targeting.

Professor Dwyer's study has been recently cited in numerous online postings including BusinessWeek and CIO Today.


SEIDENBERG SUMMER SCHOLARS EXPERIENCE COLLEGE LIFE AND A TASTE OF THE BIG APPLE

Seidenberg Summer Scholars enjoying a cruise in NY Harbor
In late June, the Seidenberg School once again welcomed talented and gifted high school students entering their senior year who have expressed interest in studying computing to the New York City campus for a very special summer experience.

Chosen from over a hundred applicants, 36 high school juniors - 14 young women and 22 young men - came to take part in a challenging but fun-filled academic experience, meet other like-minded students, and enjoy a taste of the Big Apple. The Scholars came from as far as Iowa, California, and Washington, as well as from the tri-state area.

Richard Kline, PhD, assisting Summer Scholars with their LEGO robotics project
Scholars resided in Maria's Tower and were introduced to what a typical Pace student might experience their freshman year. Upon arrival, the scholars were assigned roommates and given ice breakers to get to know each other better. Throughout the week, scholars participated in LEGO Robotics challenges developed by Dr. Richard Kline. The challenges focused on harnessing alternative energy solutions that were to be devised through the programming of LEGO robotics tools. Teams were required to complete two of four challenges, each involving different forms of applications of energy including solar, wind and geothermal. At the end of the Experience, scholars presented their creative solutions to the group as a whole, as well as to Dean Constance Knapp, the faculty, staff and parents in attendance.

Summer Scholars assembling and programming a robot

When not working on their projects, the time was filled with a variety of activities. The Summer Scholars visited the state-of-the-art Microsoft Technology Center in Midtown, had dinner in Chinatown, and watched an off-Broadway production of "Our Town" in the West Village. Scholars sailed around lower Manhattan on a cruise provided by Water Taxi, giving them breathtaking views of New York City during sunset. The group headed to the Museum of Natural History and a space show at the Rose Center Planetarium. Scholars travelled to Pleasantville where they toured Pace's campus, visited the Environmental Center, and learned more about biometrics through faculty presentations from Dr. Allen Stix and Dr. Charles Tappert. They wrapped up their Pleasantville trip by going on a Geocaching Hunt in Graham Hills Park.

After a packed week of activities and LEGO Robotics, scholars may have been tired from late nights and the hectic pace but all left having enjoyed a memorable experience. To quote Jennifer Thompson, one of the participants, "I was given the opportunity to grow culturally, become familiar with what life is like on an urban campus, and spend time with some truly amazing individuals. The week I spent at Pace was life changing."

The Seidenberg Summer Scholars Experience was created to provide students interested in studying computing an unusual New York City experience shared with like-minded peers as well as to identify and recruit students for the school's Seidenberg Scholars Program and to advance its reputation as a nationally prominent and innovative school of computing. Summer Scholars admitted to the Seidenberg Scholars Program receive a full scholarship, automatic acceptance into the Pforzheimer Honors College, a free laptop, and other special benefits.

[ View Photo Slide ]

ONLINE STUDENTíS DREAM REALIZED

Wendy McNichols (BS in Telecommunications '09)
Wendy McNichols of Houston, Texas had completed all of the requirements for a BS in Telecommunications offered through the Seidenberg School and was looking forward to attending commencement ceremonies in New York City. While graduating from college is always a joyous occasion, it was particularly exciting for Wendy because, as an online student, she had never set foot inside a Pace classroom nor had she ever been to New York City.

Although she had booked a flight to come to Manhattan to attend graduation, she was concerned that she did not have the resources for an extended stay that would allow her to take in the sights. As luck would have it, local radio station 106.9 was running a "Point to your Dreams" contest that would make the contest winner's dreams come true. Seizing the opportunity, Wendy told 106.9 in a brief essay that her dream was to go to New York City to attend her college graduation and wanted a hotel stay and money to "do the town." Shortly thereafter, she heard her name announced on the radio and she was on her way.

While in New York, she found herself pursued by the news media and was interviewed on the inaugural airing of "Money for Breakfast" on the Fox Business Network where she was able to share her story with the viewing audience.

[Listen to the interview]

SEIDENBERG SERVICE LEARNING PROGRAM AND FACULTY MEMBER RECOGNIZED BY AHRC NYC

James Lawler, DPS, guiding AHRC members on a tour of One Pace Plaza
On May 16, 2009, AHRC NYC, a nonprofit agency that helps individuals with developmental and intellectual disabilities, held its 60th Annual Dinner at the Grand Hyatt Hotel in New York City. Over 1,200 benefactors attended, including Governor Paterson of New York State and newscaster Geraldo Rivera of Fox News.

Early in the evening, the Seidenberg School of Computer Science and Information Systems and James P. Lawler, DPS, of the Information Systems Department were honorably mentioned by AHRC NYC for a series of community engagement projects developed by Dr. Lawler that have benefitted both the organization and its members. In particular, the recognition was for undergraduate students in the spring 2009 and fall 2008 semesters who partnered with adult individuals with disabilities at AHRC to prepare person-centered planning profiles at the AHRC NYC facilities in downtown New York. The profiles, created with basic and advanced multimedia technologies, enabled the individuals to present themselves - their dreams, their goals, their likes and dislikes - comfortably but assertively to others at the facilities as well as to their own parents. The profiles and presentations were considered a personally meaningful result of the projects by the counseling staff of AHRC NYC, and will enable them to know more about their clients so that they are better able to help them reach their personal goals.

This exceptional relationship between Seidenberg and AHRC NYC that has evolved over a period of four semesters may be further viewed in a special video detailing the project. The video was presented, in part, to those attending the dinner.


The Seidenberg Service Learning Program with AHRC NYC will be continuing with CIS 102X IT for Strategic Community Planning on Thursdays in the fall semester. Students interested in this special program should contact Dr. Lawler at lawlerj@aol.com.

[View AHRC Video]

SEIDENBERG ALUM STRIVES TO MAKE A DIFFERENCE IN NAMIBIA
Web Site to Raise Awareness and Encourage Donations Built at Pace

Inspired by CIS 102W Web Design for Nonprofit Organizations, a service learning course taught by James Lawler, DPS, Ian Cook (BS/Technology Systems '05) decided that he wanted to work in the nonprofit sector helping others to better their lives. Upon graduation, he accepted a position in the IT department of an international development organization. Initially, he loved his job but, over time, he decided that working from an office in New York was not giving him the full understanding of the struggles that developing communities encounter daily and decided to join the Peace Corps.

When Ian arrived in Usakos, a small town in Namibia, in 2007, he saw for himself the many social and environmental problems that plague the country including the direct link between the harsh environment, poverty and the spread of HIV/AIDS. His first project was to establish a computer center and develop a program to teach out-of-school youth basic computing skills. After several months of petitioning and lobbying the Ministry of Youth Services, Sports and Culture for funding for necessary equipment, Ian completed the project. Observing that the needs of the community were great, Ian came up with any number of projects to benefit the people but was stymied by the "never ending problem of obtaining the resources to get projects started and completed and the need to attract attention to programs that can alleviate some of the community's many problems."

Always resourceful, Ian decided that he might be able to raise money for various projects by appealing to people in Europe, the U.S. and throughout the world via the Internet. He decided to test this idea through The Namibia Charity Ride and Climb initiative which was to be promoted through the creation of a Web site. The project consists of two phases, a fundraising phase and a project implementation phase. The fundraising phase saw two volunteers set out in April 2009 on a 1,500km bike tour through the Western part of Namibia and climb 2,572m up Brandberg (the highest peak in Namibia) with the purpose of experiencing and appreciating the Namibian natural environment. Through pictures and proper reporting by means of this Web site, an appreciation for Namibia's beauty as well as an awareness for the Namibian environmental issue will grow and develop. Ian hopes to raise $6,000 to be used to establish an environmental resource and education center in Skoonheid, a farm settlement, for the purpose of educating local Namibians on environmental and energy sustainability as well as on the prevention of HIV/AIDS.

While this idea seemed promising, Ian did not have sufficient time to devote to the development of this Web site and reached out many thousands of miles away to his former Seidenberg professors - Dr. James Lawler and Dr. Jean Coppola - for assistance. Almost immediately, Anita Nixon, a Dyson College student majoring in art history and minoring in digital art, sociology and anthropology who is also a part-time student aide with Seidenberg, worked along with Dr. Lawler, Dr. Coppola and Assistant Dean Jonathan Hill to create a functional pilot of a Namibia Charity Climb and Ride Web site. By March 2009, the site was fully functional, complete with PayPal capability.

To see the Web site for yourself, visit www.namibiacrc.org (Namibia Charity Ride and Climb).

ERNEST VON SIMSON LEADS TECHNOLOGY ENTREPRENEURSHIP SEMINAR

Ernest von Simson leads Technology Entrepreneurship Seminar
Hard economic times often inspire entrepreneurial creativity but individuals with good ideas need to know how to convert those ideas into viable businesses. With that in mind, the Seidenberg School hosted a four session Technology Entrepreneurship Seminar during the spring semester that was open to students, staff, faculty, alumni and friends of the University.

The seminar was led by Ernest "Ernie" von Simson, a noted expert on technology entrepreneurship and business models, who co-chairs the well-respected CIO Strategy Exchange comprised of CIOs from many high profile companies. The sessions covered key elements of developing a successful business including managing, marketing, leveraging technology and selecting the appropriate business model. In addition, there were a number of venture capitalists at the sessions including Peter Bloom of General Atlantic.

The seminar was very well received with more than 50 people in attendance. Attendees had the opportunity to either present their ideas and business plans to the audience or to discuss them privately with Mr. von Simson.

CLOUT GRAD TURNS HER LIFE AROUND

Miguely Moreta (CLOUT '04) at work
Miguely Moreta, a 2004 graduate of Seidenberg's CLOUT program, recently wrote to Lynne Larkin, the CLOUT director, describing how she has turned her life around since completing the program and expressing appreciation for the education and support she received at Pace.

A single mother of two young children with limited job skills, Miguely entered the CLOUT program supported by the Westchester County Department of Social Services in order to obtain a Certificate in Personal Computer Applications for the Workplace Professional. Armed with the computer skills required in today's office environment, Miguely began a career in managed care at the Hudson Health Plan and was pleased to be working for the first time in her life as a salaried employee rather than an hourly worker.

Over the past five years, Miguely has continued to gain experience and knowledge in the health care field and has advanced in her career. Today she is a medical management coordinator with the Affinity Health Plan earning over $40,000 per year.

Realizing that education is the key to economic advancement, Miguely has decided to continue her studies and is currently enrolled in a program to become a registered nurse.

Summing up her personal success story, Miguely wrote:

"Climbing the career ladder hasn't been easy for a single mom of two. Determination has been the true key to my success. With the education that I received from CLOUT, I was able to get my children out of "The Hood" and into a two bedroom townhouse located in Bronxville.

"I am a productive member of society and it feels great."

PCLC TO OFFER NEW FALL PROGRAMS!

The Pace Computer Learning Center (PCLC) will be adding several new programs to their Fall '09 lineup. One of the most exciting new courses being offered is in iPhone Application Development. The iPhone is now the fastest growing device in the world. The iPhone and iTouch's impact on mobile Internet computing, mobile software and the PC-focused online media has redefined the smart phone and handheld computing platforms around the globe and has expedited the development of many new applications for a variety of new uses and media. Over 50,000 third party applications or software programs have been developed in less than a year.

The Seidenberg School is installing a state of the art MAC computer lab on the downtown campus to support the iPhone Application Development course.

Also new is a Certificate in Web Application Development, a continuation of the Web Design class. Students will learn how to build a rich, interactive Web site utilizing open source technologies. Each student will create a Web application featuring an interactive photo gallery and a video and database driven product catalog as their class project.

PCLC will be adding additional courses in digital photography, digital video and advanced Web design which continues to build on the popular Adobe Web Design course. For more information on any of our new and ongoing offerings, call (914) 422-4054 or go to http://pclc.pace.edu .

GOTHAM RUBY CONFERENCE ONCE AGAIN HELD AT PACE

Web programmers at the annual Gotham Ruby Conference
For the second consecutive year, the Seidenberg School hosted the annual Gotham Ruby Conference, often referred to as GoRuCo. Over 150 professional developers as well as Seidenberg faculty and students participated in this one-day conference held on the New York City campus on Saturday, May 30. The conference was a technical one aimed at Web programmers interested in Ruby on Rails (RoR). The agenda included seven featured speakers and an open session for attendees, wishing to make brief presentations.

"Rails" refers to an open source Web application framework while "Ruby" is a programming language in which Rails is written. Ruby on Rails is said to make Web applications programming considerably easier by making assumptions about the best way to accomplish a given task. Ruby programmers often report that the language helps them to work more efficiently and productively. They also say that developing Web applications using RoR is more fun.

For more information on the conference and videos of the talks, please visit goruco2009.confreaks.com.

SEIDENBERG HOSTS IRISH CYBERSECURITY EXPERT

Dr. Pavel Gladyshev, University College Dublin (l), and Detective Dennis Drago, NY Police Department (r)
At the invitation of Darren Hayes, DPS, Dr. Pavel Gladyshev, director of University College of Dublin's (UCD) Center for Cybercrime Investigations, and two of his computer science graduates, visited the Seidenberg School this past spring. Detective Dennis Dragos of the New York Police Department (NYPD) and currently a student in Seidenberg's MS in Information Systems program, led the delegation from Ireland on a tour of the Computer Crimes Squad Laboratory, located at the NYPD Headquarters across from One Pace Plaza. During the visit, Dr. Gladyshev presented a plaque to the NYPD on behalf of An Garda Síochána , the Irish Police Force.

At lunchtime, Dr. Gladyshev spoke to members of the Pace Computer Society, the student computer club on the downtown campus. The talk detailed UCD's online computer forensics program offered exclusively to law enforcement agencies across Europe, which includes collaboration with Interpol. Of great interest to the students was his research on reverse engineering of malware. During the presentation, Dr. Gladyshev highlighted a case involving a Trojan virus that had been sent to a high profile company in Europe and was successfully unencrypted and analyzed.

Later that afternoon, Dr. Gladyshev discussed some exciting opportunities for collaboration with the school. Seidenberg has been very active in computer forensics research and training for a number of years now and has been a strong supporter of the noble work of our partners in law enforcement.

SECOND QUARTER PACE/SKILLPROOF IT INDEX REPORT RELEASED

The 2nd quarter Pace/SkillPROOF IT Index (PSII) reports that the IT job market in Manhattan showed improvement while the continuing decline in Westchester slowed. For details, read PSII.

ATTENTION SEIDENBERG ALUMNI:
Stay Connected. Share your stories.

Whether you graduated two years ago or 20, we would like to hear about your Pace experience and what you are doing now. Please share your favorite stories and memories. Alternatively, here are a few things we thought would be interesting to know:

  • Who was your favorite professor?
  • How has your Pace/Seidenberg education enhanced your career?
  • Why did you choose to come to Pace/Seidenberg?
  • What's after Pace? -- our students would like to know.
  • Why come to Pace? -- applicants need to know.

Please e-mail your response to Dawn Rigney, Director of Development and Alumni Relations for the Seidenberg School, at drigney@pace.edu. Dawn can also be reached at (914) 773-3944.

We look forward to hearing from you.